As we head into Junior prize giving this weekend Its a time for review and reflection. How many of you are open to some good honest feedback and how many take it personally.
Recently this role has highlighted a couple of things for me, strong leadership is what is required to take this club back from good to great! I guarantee the straight away a few bodies will be going why is he talking about me like that and will believe that I have pointed the finger at them. If that’s the case, own it ! Who are our leaders? Everyone who has membership of this club. Today we will look at “part one” of leadership at a rugby club and how we can be better.
Good leadership in a rugby club is much more than winning games. It is about creating an environment where people want to belong, understand what is expected of them, feel valued, and are prepared to give their best for the club and each other. In a rugby club, leadership exists at every level — Board members, club executives, coaches, captains, managers, senior players and even parents can influence the culture.
What good leadership looks like in a rugby club
1. A clear vision and purpose
Good leaders know what the club stands for. They can answer:
- What sort of club are we trying to be?
- What do we want our players to experience?
- What behaviours are acceptable?
- What do we want our club to be known for?
- How do our juniors progress into senior rugby?
- How do we develop coaches and volunteers?
A strong club doesn't simply say: "We want to win."
It says: "We want to develop people, develop players and create teams that compete with pride, discipline and respect."
Winning then becomes a consequence of doing things well rather than the only measure of success.
2. Leaders set the culture — whether they intend to or not
Culture is what people experience when nobody is watching.
A Board can write wonderful values on a wall, but if coaches shout at referees, parents abuse officials, senior players disrespect younger players, or volunteers are ignored, that is the real culture of the club. Good leaders therefore model the behaviours they expect from everyone else. They:
- Show respect to referees.
- Speak respectfully to players.
- Accept responsibility.
- Don't publicly blame others.
- Don't tolerate bullying or abuse.
- Deal with problems rather than avoiding them.
- Give credit to others.
- Remain calm when things go wrong.
The leadership test
Watch what the leaders do when the team loses.
That often tells you more about a club than what happens when it wins.
3. Accountability without blame
Strong rugby clubs have high standards and high support.
Those two things need to exist together. A coach should be able to say: "That behaviour isn't acceptable." without humiliating the person involved. Likewise, a player should be able to make a mistake without being frightened of being attacked for it.
Good leadership asks: "What happened, why did it happen, and what do we need to do differently?" rather than: "Whose fault is this?"
Accountability means people take responsibility for their actions. Blame means people look for someone else to carry the responsibility.
4. Good leaders communicate
One of the biggest failures in sporting organisations is poor communication.
People can accept decisions they don't necessarily agree with if they understand:
- Why the decision was made.
- Who made it.
- What the process was.
- What happens next.
Good club leadership means communicating before people have to ask. For example:
Poor leadership:
"The team has changed. Don't worry about it."
Good leadership:
"We have changed the team because of injuries and player availability. The coaching group discussed the options and believe this gives us the best balance for Saturday."
The second approach creates trust.
5. Leaders listen
Leadership isn't simply telling people what to do. Good leaders actively seek information from:
- Players
- Coaches
- Managers
- Parents
- Referees
- Volunteers
- Junior committee members
- Senior players
- Other Board members
And importantly:
They listen even when they don't like what they hear.
A leader who only wants to hear positive feedback eventually becomes disconnected from the organisation.